With 10 per cent
of the world’s oil
reserves and 15 per cent of gas reserves, Iran is considered an “energy superpower”.

After years of sanctions, the Islamic Republic of Iran has emerged from years of economic isolation on January 16th 2016 when world powers lifted crippling sanctions. The opening of Iran is the biggest one since the opening of East Germany, South Africa, Russia, and of course China. Iran’s economy is the world’s 18th largest by purchasing power parity (PPP) and 29th by Gross Domestic Product (GDP). Iran is also a member of the “Next Eleven” due to its high development potential and is tagged to become an “Economic Superpower”. New and exiting investors are poised to benefit from Iran’s re-emergence in the global economy.

The next 2 to 10 years will show the making of an economy that was hidden behind a “silk veil”. Among the most attractive industries, food and drink will highly benefit with a huge demand for International brands rather than the Chinese ones that dominated the market under sanctions. Being at the right place and the right time has never made that much sense than now. As sanctions are lifted, Iran has become one of the most attractive markets today and endless opportunities in franchising arise for International retail brands and investors if the building blocks are carefully put in place.